Online Visibility Academy
Chapter 1 : Airbnb listing optimization
Learn how to optimize your listing to get more bookings (main pictures, pictures, description, title and reviews optimization)
Chapter 2 : Pricing strategy
See the best revenue management strategies to increase your revenue. I doubled my revenue this year using such strategies!
Chapter 3 : Direct bookings Website optimization
Want to build a brand for your vacation rental business and get more direct bookings. Having a website is one of the first step to do so. This lesson will cover all the important aspects of what a website needs to have for your website visitors turns into guests!
Chapter 4 : SEO - All about keywords
In this lesson, I will teach you how to improve your SEO, optimize your rankings on Google, where to find the best keywords. The goal of this lesson: to get more direct bookings for your business!
Chapter 5 : Building a blog - All about blog posts
Having a blog post is an important part for your business to drive traffic to your website and appear higher on Google.
Chapter 6 : Facebook - How to use Facebook to get more direct bookings?
There are over 2 billions of Facebook users worldwide, users spend on average 35 minutes per day on the platform. Some much more!
In this lesson, you will know the differences between your personal profile, your business page & a group.
You will learn how to use each of them to increase your revenue!
Chapter 7 : Instagram - How to use Instagram to get more direct bookings?
1 billion users on Instagram, 500 millions using stories EVERY day! One of the fastest growing social media platforms right now.The thing is: hashtags, stories, beautiful feed, highlights,… can feel scary and overwhelming for a lot of business owners!
In this lesson, you will know how to use well Instagram to get more direct bookings from your ideal guests without feeling overwhelmed in the process!
Chapter 8 : Pinterest - How to create pins to attract traffic & get more direct bookings?
Pinterest is one of the most unknown social media by a lot of businesses but it’s the most important to build long term traffic to your website & get more direct bookings.
In this lesson, you will learn how to create appealing Pinterest pins easily for your blog posts.
Chapter 9 : Pinterest - Best strategies to have Pinterest work on automated for you!
Pinterest can be a great tool for your business but like most of the social media it can be time and energy consuming.
In this lesson, I will show you how to make your work on Pinterest automated so that you don’t spend much time on it and still build consistent traffic to your website to get more direct bookings!
Chapter 10 : Analytics - Use your data to save time and increase your direct bookings
All of the tricks studied in the past chapters are great but the best is to know what to focus on and what not to focus on.
In this lesson, you will learn how to check your analytics and how to optimize your marketing regularly to increase your revenue from your direct bookings.
Chapter 11 : Facebook ads - How to create ads which have a high ROI and increase your direct bookings?
Facebook ads is a big topic for every business. I am sure you have already gotten those notifications from FB telling you to boost a post to get more views (which I wouldn’t recommend honestly!)
In this lesson, you will learn how to create appealing Pinterest pins easily for your blog posts.
Chapter 12 : The importance of Networking - How to network to get more direct bookings?
In my own experience, networking has opened a lot of doors for me and that’s why I see it as a very important topic for vacation rental businesses!
In this lesson, you will learn the way I am featured in podcasts, live interviews, and blog posts without having to pay for a sponsored post to be featured!
Chapter 13 : Email list creation - How to have people sign-up to your email list to get more direct bookings
Have you heard the saying “The money is in the list?” The thing is: some people prefer to stay in touch on emails, some on Facebook, some on Instagram. That’s why, knowing how to master each of those is important.
In this lesson, you will learn the tactics that I have used to build my email list from 0 to almost 500 people in less than 6 months!
Chapter 14 : Email list nurturing - How to always stay on top of mind of your potential and past guests?
Once you know how to get people to sign up to your email list, you are probably wondering, ok now what?
In this lesson, you will learn what to send to your list, when and how to get more direct bookings from it!
Chapter 15 : Giveaways - How to create a giveaway to get more direct bookings and increasing your online visibility?
If there is something which is working amazingly for vacation rental owners to get more direct bookings, it’s competition / giveaways.
In this lesson, you will learn the tactics that my students are using to get at least 5 additional bookings in less than a week with giveaways.
Chapter 16 : Up-selling - How to increase your revenue
What is up-selling? It’s selling something to guests who have already bought something from you to add them value during their stay.
In this lesson, you will learn how to increase your revenue and your customer satisfaction.
Natacha Parmantier
Instructor
French Airbnb host based in Spain with a Master degree in Marketing.
My mission: help vacation rental owners master the marketing aspects of their short term rental business to increase their direct bookings and their revenue.
Between 2018 and 2019, I double my revenue from vacation rental without having more turnover and improving my reviews!
Since I am in vacation rental business, I escape the winter 3 months each year to travel with my family to hotter countries!
I want to help other hosts reach this lifestyle and have more work-life balance without having to lower their night rates.
The academy is here to give you all the marketing tools and a structure to know how to promote your business without being overwhelmed and running into circles.